Falling Down the RABBITHOLE: Emei's Electrifying Hyper-Pop Descent
- Kayl Bitson
- Aug 26, 2024
- 2 min read
Updated: Sep 15, 2024
Emei’s latest single, RABBITHOLE, is a dynamic dive into a sonic wonderland that refuses to let go. Infused with a surge of electric energy, this track showcases Emei's mastery of alt-pop, blending hyperactive beats with a hypnotic, futuristic soundscape that recalls the likes of Charli XCX and UPSAHL. Yet, despite the familiar influences, Emei carves out a space that is entirely her own, presenting a sound that feels both fresh and distinctively individual.
Produced by Boy Blue, known for his work with Suki Waterhouse and Flying Boss, RABBITHOLE is more than just a song—it's an experience. From the very first pulse of the beat, the listener is plunged into an unpredictable journey, much like Alice In Wonderland, tumbling down the rabbit hole. The song’s production mirrors that sensation of falling, twisting and turning with unexpected drops and shifts in tempo, while still maintaining an irresistible sense of momentum that keeps you hooked.
Following the success of her debut album Scatterbrain, RABBITHOLE proves that Emei is not just a rising star, but a force to be reckoned with in the alt-pop world. This single comes as she prepares for an Australian tour and upcoming festival performances at MetaMoon and Austin City Limits, showing that her ascent is only beginning.
What makes RABBITHOLE so captivating is its ability to throw the listener into different emotional and musical landscapes without losing cohesion. It’s chaotic, but that chaos is the point—it’s an exploration, a free-fall into the unknown, where every turn brings something new. And much like Alice, you can’t help but want to keep falling to see where the journey leads.
In short, RABBITHOLE is a bold, exhilarating step forward for Emei. It's a song that bounces you around in so many different places, yet you’ll be compelled to stay along for the ride, eager to discover what lies deeper within her sonic wonderland.
Listen to RABBITHOLE on all streaming platforms now.